I successfully managed and orchestrated the grand opening of Crazy Cow Café, working closely with the food and beverage team and the floor manager to develop a well-executed launch campaign. This included creating a promotional strategy that showcased the café’s unique brand while maximising community visibility. Together, we ensured that every detail of the opening aligned with the café’s vision, resulting in a memorable and impactful event.
Beyond the grand opening, I implemented a monthly social media plan to establish and grow the café's online presence, carefully curating content that resonated with our target audience. I also developed a bespoke entertainment program, introducing events that enhanced the café's appeal as a lively community hub. Additionally, I launched a membership initiative to build customer loyalty and reward regular patrons, further solidifying the café’s standing as a welcoming and engaging destination for local diners.
