E.TEA CM

First brand commercial for E.TEA, a Hong Kong based beverage franchise specialising in bubble tea and premium tea.

Spearheaded the production and creative direction for E.TEA's first commercial video, showcasing their extensive beverage selection.  With a focus on fast-paced editing and trendy visuals, speaks to the younger demographic, perfectly capturing the brand's youthful vibe.

This electrifying multi-platform campaign solidified E.TEA as the beverage of choice for Hong Kong's trendsetters. The campaign ignited a buzz that transcended the screen, taking over 32 stores and igniting conversations across social media platforms.

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