Spearheaded the production and creative direction for E.TEA's first commercial video, showcasing their extensive beverage selection. With a focus on fast-paced editing and trendy visuals, speaks to the younger demographic, perfectly capturing the brand's youthful vibe.
This electrifying multi-platform campaign solidified E.TEA as the beverage of choice for Hong Kong's trendsetters. The campaign ignited a buzz that transcended the screen, taking over 32 stores and igniting conversations across social media platforms.