Starting from scratch, I led the creative direction of the channel and monetized it within just 10 months. Overseeing all aspects of content production, the focus was on creating a cohesive and engaging brand identity. Targeted marketing, advertising, and content strategies were developed and implemented to increase brand awareness and maximize reach.
By staying ahead of social media trends through regular market research, the content remained relevant and appealing to aspiring educators. Additionally, campaign performance was closely tracked, with data-driven insights used to refine strategies and drive continuous improvement.
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