To establish a cohesive visual identity, I spearheaded the creation of initial food photography that defined our brand's style guide. These carefully composed images served as a foundation for consistent photography standards, ensuring a unified look across our digital menus, social media, and printed materials.
To maintain this visual consistency, I developed and implemented detailed style and shooting guidelines. These guidelines provide clear instructions to our in-house photographers, ensuring that every image aligns with our brand's aesthetic and quality standards.
