Frecious Fuji CM

A campaign that establishes Frecious Fuji’s brand positioning, offering natural water sourced from the world heritage site, Mt. Fuji.

The commercial is centered around a captivating video that vividly showcases Frecious Fuji's brand identity as a provider of natural water sourced from the iconic Mt. Fuji. The video artfully highlights the water’s unique features, including its vanadium content, which is drawn from the mountain’s basalt layer, emphasizing its rarity and health benefits.

Through stunning visuals of the pristine environment, viewers are drawn into the refreshing essence of this water, enhanced by its high dissolved oxygen levels that promote improved body composition. The narrative underscores the perfect mineral balance, including essential elements like calcium and magnesium, while reassuring consumers of the water's purity by showcasing its near-zero levels of carcinogens, such as nitrate and nitrite nitrogen.

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