Spearheaded the transformation of Petitinina's brand identity and visual language for its international expansion. This involved crafting a cohesive brand experience across all touchpoints, including the commercial video, accompanying photos, and social media content. Every element was meticulously designed to maintain a consistent look and feel, ensuring seamless brand recognition in new markets.
The design itself captures the essence of Petitinina's heritage through the use of distinct Japanese color palettes and a captivating matte finish. This unique aesthetic not only stays true to the brand's origins but also injects a touch of elegance and excitement, resonating with a global audience.
