Led the creative direction for the Tropical Themed Event, managing everything from concept to execution. This included crafting a cohesive, Caribbean atmosphere and hiring Key Opinion Leaders (KOLs) to drive social media engagement. These influencers were carefully chosen for their audience appeal and, in some cases, performed live to enhance the event experience.
Beyond social media strategies, I led the creation of advertising campaigns and collaborated closely with various media groups to amplify event visibility. This included both online and offline promotional efforts, ensuring the event was top-of-mind for our target demographic.
